Map your content marketing journey
Welcome to the Land of Content
Marketing with valuable content is a simple idea, but tough to make work on the ground. The journey – from the decision to focus your efforts on sharing the kind of content your customers are looking for, to the point where your content is so valuable it’s pulling all the right business to you – is not a straight A to B trip.
There are numerous pitfalls and mountains on the way. So many, and so familiar are the highs and lows of the content marketing journey, that we’ve imagined them as real places and created a map of The Land of Content.
Use it to find out where you are now, and to plan your journey to Bountiful Bay: marketing nirvana where your content is just right, and the perfect customers are drawn to you again and again.
Watch the film
Download the slides
This Slideshare will help you pinpoint where you are now and plan your next move.
Where are you now on your content marketing journey?
- Fumbling around in Foggy Bottom?
- Have you been seduced by the bright lights of the Port Of Quick Wins or are you losing heart on Lonely Crag?
- Are you investing in some big strategic thinking on Pow Wow Plain to make the journey to content nirvana run more smoothly?
Join the Valuable Content Club and get more tips
Become a member of the Valuable Content Club and we’ll send you our best content marketing tips by email each month, to help you navigate the journey.
As a bonus we’ll send you a valuable content strategy workbook too.